A special 3D teaser will hit theatres this month with the release of ‘Ice Age: Continental Drift.' ‘Sons of Ram', written and directed by Kushal Ruia, comes from the award winning team at ACK Animation Studios. Indian mythology also has wild characters and crazy stories and also incredible and incredible situations.45 years after launching India's path breaking comic book, the legendary Amar Chitra Katha (ACK), in association with Cartoon Network, will release its first feature film on 2 November 2012 titled ‘Sons of Ram – Heroes will Rise'. It has nothing to do with us, but we still consume it because they are great stories. We see ‘Troy’ or ‘Achilles’, Greek and Roman mythology, Egyptian stories. But there is also the opportunity to take these stories and export them to the world. “There is an opportunity for India to revisit its own classics and see and feel better about it. “We are looking to produce it on an international level, really, in the league of how the Japanese, the Koreans and the Americans are doing it,” Nair said. Its flagship title is “Amar Chitra Katha”, based on a highly revered comic that delves into the history and mythology of India.
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“Īpplause is also trying to create a series of animated shows from India, but without adding to the country’s already substantial capacity in the sector. In addition, the theater is an elastic source of income. In India, theatrical income represents 50% of income. “The other most important thing is that the theatrical revenue window is really important. It is absurd to think that humanity is now going to sit in the house and ask for movies, food, education, work and never leave the house, ”Nair said. Because human beings are essentially social animals. “I hope to God the cinemas don’t all close. Nair says he hopes and hopes that the theatrical film business will revive after the impact of the COVID-19 pandemic. He had a recent hit with an early hit, Aparna Sen’s “The Rapist,” which shared the Kim Ji-seok award at the Busan Film Festival, where it debuted last month.
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“We’re doing quite a few movies where we’re doing a higher concept, more cast movies where the bigger focus is on the story, not the swashbuckling, big stuff,” Nair said. The applause list also currently includes nearly a dozen films intended for direct airing. These have included an adaptation of “Guilt”, Indian versions of “The Office” and “Criminal Justice”, as well as the “Luther” adaptation “Rudra – The Edge of Darkness starring Ajay Devgan in the works”. Stories that travel have universal appeal, which can find resonance in India, ”Nair said. We should do some carefully selected international adaptations. “The idea was to gain some speed in the market. Many of Applause’s early shows were international format adaptations, series and literary adaptations, a strategy he molded with BBC Studios in the UK and continues today. Eventually it will be the quality of your content and the scale of it. “The key differentiator from one platform to another is the content. And all platforms, he acknowledges, are hungry for good content. Nair recognizes that by working with multiple rival platforms, Applause learns both local market conditions and international best practices. They just have to make a purchase decision. “And they realized that they had a gap of need. At first (the buyers of the streaming companies) weren’t sure who we are and what exactly we’re doing, ”Nair said, stepping Applause away from producers who need production funding or are waiting for a commission. “In India, I think we were a bit like the first of our kind, someone who goes out, creates series and then comes and shows you the finished film, ready to be licensed.
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We make movies, series, factual entertainment, and documentaries and animation. “The focus is that we are a content studio. We have to work with many different people in a collaborative way: creative people, business people and being able to bring these parts together, ”Nair said. And, two, you must be able to work with all kinds of partners. One is that you have to create all kinds of content, because none of them will get you there. “If you’re going to do a billion dollar company, there are two or three moving parts.
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Speaking at the APOS India conference on Tuesday, Nair described the strategy as akin to being an alchemist. Rather, it’s positioning itself as a gun for hire and a creative studio that will work with everyone. Built with the backing of conglomerate Aditya Birla, Applause shows no interest in becoming a broadcaster or venturing into India’s still-large television market.
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In the space of five years, television veteran Sameer Nair has turned Applause Entertainment into a powerful provider of Indian content that is being avidly consumed by streaming platforms in the subcontinent.